A Website is space on a computer where anyone who subscribes can say "This is me, this is what I do, or what I am interested in, what I know, or what I can sell you". An electronic brochure and source of information available to the whole world 24 hours a day.
Within the website, each screenful of information is called a page. Pages may contain text, or graphic images, or even photographs, sound and video.
A main feature are the "links" embedded within a page that can be clicked with a computer mouse and which transport viewers to other pages. To continue with the brochure analogy, you would normally open a brochure at the front or the back and browse forwards or backwards a page at a time. With a website, the user decides the order they want to see the pages in by clicking the links that interest them.
This interactivity generates a sense of ownership and participation in the user, binding them to the information much more tightly than a traditional brochure.
To maximise this benefit, it really needs someone with an understanding of interactive programming to get the best out of creating the electronic pages and links that build the website.
At Equable (Private) Limited we are champions of web designing.
There are many sorts of Websites, ranging from a single page "This is us" offering, through to mammoth Websites like the UK Open Government site which has several thousand pages full of information about legislation, taxation, grants and funding, VAT, employment, trade and industry, planning, commerce and so on, together with links to all the government departments and agencies.
Websites may be provided by individuals (in which case they are usually called homepages), special interest groups, such as "The Association of Widget Collectors", educational establishments like universities, or science and research centres, Governments, voluntary organisations, individual retailers, banks and businesses, manufacturers and importers, news, media and financial organisations and multinational corporations. Although the size of the organisations may differ, each has the same opportunity and scope.
A small business can have the same presence and create the same image as a multinational. Each chooses the style and content of its own pages.
1. Gain a larger clientele base
Everyday more people turn to the internet for their business solutions. Whether it is to research potential contractors, lawyers, or a new product, the internet introduces consumers to businesses they never would have heard of. Now people can learn about services a company in anther region offers by the click of a mouse. Having a website introduces a business to new consumers and helps retain them as a client.
2. Educate consumers about your business
Many consumers research services and products online before purchasing. By having a website, you can inform potential customers of your services or products and what separates your business from your competitors. A website will familiarize consumers with your business and make them feel comfortable doing business with you.
3. Increase customer confidence
Customers can tell a lot about a company from the design of their website. An unorganized, unappealing website is a major turnoff to consumers. On the other hand, a professional looking website lets consumers know your business is serious and dedicated to their needs.
4. Cost effective promotion and marketing
A website is a low-cost, effective way to market your business. Television and magazine ads are great ways to publicize, but are often too expensive and do not always provide enough information. A website does not have a page or time constraint, so there is no rush to get the required information across.
Search engines allow businesses to target a marketing group more effectively than any other advertising strategy. Consumers that utilize search engines know what they are in need of and show a stronger desire in that product or service. Having high ranking search engine results, your business' web traffic will dramatically increase and provide you with more customers than any other source of marketing.
5. 24 hour global presence
Consumers need information 24 hours a day. The internet is always active, and consumers around the world can look up information and conduct business at their convenience. A website allows a business to always be there for their customers regardless of the time of day.
6. Keep your clients updated
Consumers feel more comfortable doing business with companies of which they are familiar. It is important for a business to keep clients updated with their latest news, services and products. A website is the best way to inform clients of specials or sales that a business is offering. This will help increase a business' revenue.
7. Improve communication with customers
A website enhances communication between consumers and businesses. A lot of the time consumers are interested in something on a website, but feel awkward or are too lazy to call for more information. Websites that are equipped with email forms allows consumers to ask their question in a moments notice. That is just one feature websites utilize to make communication easy. Other features are message boards, blogs, contact information and other web forms.
8. Keep the edge on competitors
The popularity of the internet and understanding of the value of a website increases everyday. Businesses that have a website are already at a huge advantage over their competitors. In addition to having a wider clientele base, their business looks more professional and established. That also goes for the design of the website. When a consumer visits a clean well structured website and an average website that offers the same services, it is a no brainer which business they will choose.
9. Provide convenient support for your customers
24hour phone support is great, but many companies do not have the funding to provide such a service. A website is a way to help support a customer's needs when phone support is unavailable. Many websites have a frequently asked questions page that answers many customer concerns. Businesses can also provide common lessons and tutorials on their website that will help customers accomplish their goals. If customers still have support issues, a website can allow them to submit their problem via web form which will allow a business to provide an appropriate solution in a timely manner.
10. Improve business to customer relationships
Websites can improve business to customer relationships in more ways than just via communication, support and up to date general information. A website can also inform a user of their project's status, account information or balance.
The convenience of a website helps increase productivity, performance and speed. Producing a reliable product or completing a particular service in less time than expected always makes a customer satisfied. It takes months to gain a good customer, but seconds to lose one, and it is hard to lose a satisfied customer.